Have
you ever noticed that certain foods or wafts of smell can take you back to
childhood moments, remind you of people or places? Things like the smell of
pipe tobacco. My grandfather used to
smoke a pipe and when he would come to visit he would take us down to a little
store on the Seattle docks with a wooden statue of an indian outside the door. To this day the smell of that tobacco reminds
me of that little shop with its glass counters and wooden bins and the painted
indian.
I read an article in an airport about a
year ago entitled ‘the art of forgetting’. The article was about how we as humans store
experiences as memories, that what is remembered are sensations or events that
have some emotional significance and that because of our limited ability to
store these experiences we have to forget. In the process of forgetting, only the
strongest emotional markers are retained.
The wonderful thing about smell is that it
can be one of the strongest triggers for long-term memories. When you smell or taste something, what you
will remember of the sensation will be much more than the sum of your senses. It’s worth noting that taste refers to five
sensitivities; sweet, sour, salt, bitter and umami (savory, the flavor of red
meat or tomato). When talking about
taste ‘aroma’ is key. Your nose is a far
more sensitive organ than your palate. Neuroscientists
refer to it as an ‘olfactory’ sense.
While you may be able to detect more
complex aspects of flavor through smell the multiplicity means that we need a
far more complex frame of reference and for that the brain uses comparative
memory. You associate smells with
objects, you smell vanilla or cherry, pencil shavings, or wet leaves. This is one of the reasons whisky notes often
employ metaphors in describing taste.
The sensation of flavor includes smell,
temperature, expected texture and length. It is what is called a ‘hedonic’ sense meaning
that it is a culmination of molecular stimuli which form a sensation that is
quite literally greater than the sum of it’s parts.
‘Consult
the Oxford English Dictionary and it will define aroma as a pleasant and
distinctive smell. Ask almost any Society member, and they will tell you it is
one of hundreds of potential memory triggers, conversation starters and sensory
delights that leap out of a whisky glass at any one time.’
- The Scotch Malt
Whisky Society Handbook
Talking about flavor and aroma instead of
taste and smell are a semantic nod to the complexity, emotion and individuality
that we appreciate and which colors each person’s enjoyment of whisky. The memories will be personal, the smells will
be associations and the taste will ground the experience together creating the
personality of the spirit.